Legal

Privacy Policy

EastTexasLakes.com respects your privacy. This policy explains what information we collect, how we use it, and the choices you have.

Last updated: April 18, 2026

1. Who We Are

EastTexasLakes.com ("we," "us," or "our") is an independent online content and advertising platform covering lakes in the East Texas region. We are based in the Sulphur Springs, Texas area. You can reach us at info@easttexaslakes.com.

2. Information We Collect

We keep data collection intentionally limited. Here's what we do and don't collect:

Information We Do Not Collect Directly

We do not operate user accounts, login systems, contact forms, newsletters, or e-commerce checkouts on this site. We do not ask you to submit personal information to us directly through the site.

Information You Provide Voluntarily

If you email us at info@easttexaslakes.com, we will see your email address and whatever content you include in your message. We use that information solely to respond to you. We do not add your email address to marketing lists or share it with third parties.

Information Collected Automatically by Third Parties

Like most websites, EastTexasLakes.com uses third-party services that automatically collect certain technical information when you visit. These services and the information they collect are described below.

3. Cookies and Tracking Technologies

Google AdSense

We display advertisements on EastTexasLakes.com through Google AdSense, a service provided by Google LLC. Google AdSense may use cookies and similar technologies to serve ads based on your prior visits to this site or other sites on the internet. This practice is commonly known as interest-based advertising.

Google's use of advertising cookies enables Google and its partners to serve ads to you based on your visit to this and other sites. You may opt out of personalized advertising by visiting Google Ads Settings. For additional information about how Google uses data when you use partner sites, see Google's Privacy & Terms.

Google Analytics

We use or plan to use Google Analytics 4 ("GA4") to understand how visitors use our site. GA4 uses cookies and similar technologies to collect information such as pages visited, time spent on pages, device type, approximate geographic location (city-level, derived from IP address), and referring website. This information is aggregated and used to improve our content. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Other Third-Party Cookies

Advertisers or ad networks other than Google may serve ads on our site and may use their own cookies. We do not control these third-party cookies. You can manage cookies through your browser settings.

Your browser controls apply. You can disable cookies in your browser settings at any time. Disabling cookies may affect how some parts of the site function, but the core content will remain accessible.

4. How We Use Information

The limited information collected through this site is used to:

We do not sell personal information to third parties. We do not share personal information with advertisers for their independent marketing purposes.

5. Information Sharing

We share information only as described in this policy:

6. Your Privacy Rights

California Residents (CCPA / CPRA)

California residents have certain rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the "sale" or "sharing" of personal information.

EastTexasLakes.com does not sell personal information in the traditional sense. However, the use of advertising cookies by Google AdSense and similar services may be considered "sharing" under California law. To exercise your CCPA/CPRA rights, email info@easttexaslakes.com with "CCPA Request" in the subject line.

European Economic Area and UK (GDPR)

If you are in the European Economic Area or the United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, delete, or restrict processing of your personal data, and the right to data portability. To exercise these rights, email info@easttexaslakes.com with "GDPR Request" in the subject line.

EastTexasLakes.com is primarily intended for a U.S. audience. If you are outside the U.S. and choose to use this site, you acknowledge that your information will be transferred to and processed in the United States.

7. Children's Privacy

EastTexasLakes.com is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us and we will delete it.

8. Data Security

We take reasonable technical and organizational measures to protect information handled through this site. However, no website or internet transmission is entirely secure, and we cannot guarantee absolute security.

9. External Links

Our site contains links to third-party websites (including real estate listing portals, government sources, and advertiser sites). We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any site you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.

11. Contact Us

Privacy Questions?

If you have questions about this Privacy Policy or how we handle your information, email info@easttexaslakes.com with "Privacy Question" in the subject line.

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